Maximizing Your RHAWA Vendor Membership: The Key to Conversions
Joining RHAWA as a vendor member is a strategic move to grow your business within the rental housing industry. RHAWA gives you access to 5,750 housing providers with over 103,600 rental units, providing a vast network of potential clients. However, simply holding a membership isn’t enough—you need to actively participate to see real results. The vendors who consistently engage with RHAWA members see the most conversions and long-term success. The following are some great options for vendors to get involved and make the most of their RHAWA membership.
1. Enhance Your Presence in the Vendor Directory
The vendor directory—both online and in the CURRENT Newspaper—is where members go first when they need services. Keeping your profile updated with detailed information, multiple service categories, and high-quality visuals is essential, but the best way to stand out is by offering member-to-member discounts. This is the number one thing RHAWA members look for when browsing the directory. Member discounts not only draw attention but also increase the likelihood of members choosing your business over a competitor’s.
2. Leverage the Referral System
One of the most valuable aspects of your RHAWA membership is the direct referrals provided by the association. Members frequently turn to RHAWA when they need a trusted vendor, and RHAWA actively connects them with businesses like yours. To take full advantage of this, make sure RHAWA is well-informed about your services and that you respond promptly when a referral comes your way. Vendors who consistently follow up on referrals are the ones who convert them into long-term clients.
3. Participate in Educational Programs
One of the best ways to build credibility and trust is by sharing your expertise. RHAWA offers opportunities for vendors to participate in educational programs, positioning you as an industry leader. Vendors who consistently contribute by speaking at events, submitting articles to CURRENT, and collaborating with the Rental Housing Academy see higher engagement and more conversions from interested members.
4. Contribute to RHAWA’s Media Platforms
Speaking of sharing your knowledge, it is wise to take advantage of RHAWA’s broad reach by contributing to the CURRENT Newspaper or appearing on the "Housing Matters" podcast. Writing informative articles or discussing industry trends not only showcases your expertise but keeps your name top-of-mind. The more members see you engaging, the more likely they are to trust and contact you. You can reach out to chjalseth@RHAwa.org if you are interested in joining us for a podcast.
5. Attend LINK Meetings
At this time, vendor members can attend our LINK meetings for free. These small monthly gatherings of about 20 individuals provide an excellent opportunity to meet RHAWA members in a more intimate setting. Attending these meetings regularly helps you build relationships and establish trust within the community.
6. Engage in Sponsorship Opportunities
Sponsoring an RHAWA event is an excellent way to gain exposure and make direct connections with members. Vendors who consistently participate in events as sponsors or exhibitors will experience a significant return on investment. Visibility and direct engagement with attendees make a lasting impression and lead to strong business relationships.
The Key to Success: Consistency
The most successful RHAWA vendor members are the ones who actively and consistently engage with the association’s offerings. Whether it’s following up on referrals, regularly updating your directory listing, contributing to publications, or participating in events, your level of involvement directly correlates with the number of conversions you’ll see. If you have any questions, comments, or changes to your directory listing, please contact Luke Brown at (206) 905-0610 or lbrown@RHAwa.org.